build quality, kick butt picture, 72 point convergence adjustment.

price, but after a $1000 rebate it was still a great deal

I bought this tv based upon past reviews and build quality. The picture was very good out of the box, even better after I ran my avia set up dvd and hope to have it calibrated in a month or so by a ISF tech. I have hi def satalite service and the picture is addictive and I got a big improvement when I went to a DVI connection. That was an undertaking in itself. Ultimate electronics was zero help with the cable, most of the guys there didn't even know the difference between DVI and HDMI connections. My sat reciever has a DVI port and the PRO730HDI has HDMI. I was finally able to find a good cable with the proper plugs at DVIgear.com it seems to be well made and I would suggest it to my friends. I will update this review after I get this thing calibrated.

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