Los Angeles, California – July 6, 2011 – WyWires, cult producer of hand-made high-end audio interfaces, announces participation in two shows this month, a continuation of ramped-up marketing efforts for the company in 2011.
WyWires will be showing in Room 319 at the Capital AudioFest in Rockville, MD July 8th – 10th with partners Digital Pete, AudioNote Kits, and Cathedral Loudspeakers. There will be a cable giveaway each day for visitors to Room 319, including WyWires LITESPD Digital Cables, and Power Cords.
Capital AudioFest will be the only East Coast show in which WyWires will have a presence in 2011.
At the upcoming California Audio Show in Burlingame, CA July 15th – 17th, WyWires once again partners with Fritz Loudspeakers, Zesto Audio, and Modwright Instruments in Room 520; this team has a major partnership agreement for the year in four major audio shows across the country.
There will be a cable giveaway each day for visitors to Room 520 – as well as a reprise of the 4:30 pm happy hour tradition started in June at T.H.E. Show Newport Beach. Specialty cocktails including fingerling potato vodka over rocks with a dash of cracked black pepper – and tastings of super-premium California and Italian wines will be featured. Attendees, press and manufacturers are all invited to Room 520 for happy hour schmoozing on Friday and Saturday afternoons at the show.
These shows mark a mid-year outreach milestone for WyWires – marketing, advertising, social media and sales efforts have been increased to represent 15% of gross sales for WyWires. Advertising committments in Positive Feedback, The Stereo Times, AudioEvo.org, Mono & Stereo, Record Collector News, and other web-based audiophile communities are on-going. 2012 investments will increase in the areas of marketing and advertising, distributor support, and participation in all major audio shows in the US and global markets.
“We’re seeing the results of a very busy first year of business,” says President & Chief Engineer Alex Sventitsky. “I cannot be more pleased by all of the support we have received from the audiophile community and from industry leaders.”
About WyWires
WyWires’ product line is a truly revolutionary departure from industry norms, even for cables in upper price ranges.
The company produces a full line of cables – analog and digital interconnects, phono, speaker cables, and power cords – all with WyWires’ hand-crafted and proprietary wire formulae. All WyWires products provide greater retrieval of musical detail, a heightened sense of realism and eliminate listening fatigue with a natural, organic presentation.
WyWires cables have virtually no shielding, and are all handmade with a proprietary Litz wire formula – not pre-manufactured wire made outside of the US. All components are made in the USA, Canada or the EU – and cable crafting is done locally in Los Angeles. Each cable is tested before it goes out to the customer and no sale is made until a consultation session is completed. The company offers a 30-day satisfaction guarantee.
WyWires products are available for purchase on a factory direct basis as a global distributor/dealer network is being built. Please visit http://www.wywires.com for more information about the company and its products.
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