Here is a little article that started me thinking about what are sound audio business principles? Dr Tien gives an example in the article where stretching a date to reward a loyal customer who is a little late to cash in on a reward is more important than sticking to the dates printed on the coupon.
This is a more than just good customer service, this is smart business.
Recently I ordered some equipment from two different retailers in one day. Later that day on the commute home long 80 up to Oakland I got a call from one of the retailers saying the credit card address had an issue. I had rescently moved and new new info didn’t match the old that I had forgotten to update with the credit card company. This issue was resolved in minutes.
The second company, didn’t call, didn’ ship the equipment, didn’t process the transaction, didn’t email, didn’t do anything. Nothing, like they could care less about the sale.
It is obvious which retailer I will shop from again and which I won’t.
What about you? What are sound business principles that you run your shop by or continue to shop somewhere because of.
source: business.asiaone.com
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