Majority of Multi-Room Audio/Video Owners Would Recommend Technology
CEA Study Finds Increasing Demand for Multi-Room Solutions
ARLINGTON, Va.–(BUSINESS WIRE)–Owners of multi-room audio video (MRAV) systems assign high value to their home entertainment experience, according to a new study from the Consumer Electronics Association (CEA)®. The study, Trends in Multi-room Audio Video Usage, found that the vast majority of MRAV owners — eighty-two percent — would recommend their system to friends. Eighty-five percent of homeowners who currently own an MRAV system were so satisfied with the experience that they would once again install a system in a new home. Multi-room audio video systems allow homeowners to play and control audio/video distributed from a centralized system to at least three different rooms of the home.
CEA finds that MRAV owners are music and entertainment enthusiasts who view their system as an enhancement to their lifestyle. Fifty-five percent use their system daily, with entertainment ranking as the most common usage, followed by owners stating they use the system ‘when they want’ with no special occasion necessary. Daily users’ main reason for purchasing a system is to enhance their home entertainment experience (63%), enjoy listening (61%) and entertaining (48%).
“The MRAV market has blossomed as consumers demand access to content anytime and anywhere,†stated Steve Koenig, CEA, director of industry analysis. “As the desire for multi-room solutions continues to grow, manufacturers must focus on a variety of solutions, including aftermarket products, to address the vast market of existing home owners who demand multi-room audio.â€
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source: businesswire
find CEA online at www.ce.org
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